Photographer Alena Nikiforova
Ph. assistant Dmitry Tarasov
Style Alisa Boha
Model Ariadna Goryunova
MUAH Lyubov Rassolova
The first official collaboration MONOCHROME x REEBOK, in which the brands have jointly developed a collection of oversize down jackets, created in the recognizable brand style MONOCHROME, and for the technological aesthetics and functionality of products were responsible experts REEBOK.
For Reebok and Monochrome this is the first experience of collaboration: collaborating with many companies, labels and celebrities to create limited edition versions of sneakers, this season Reebok is releasing a capsule to the international market with a local Russian brand. For Monochrome, the collaboration with a global brand is a symbol that the aesthetics of the Moscow fashion market are ready to become an example for the whole world.
The products are made with recycled materials and are filled with RDS natural down (Responsible Down Standard - Responsible Down Standard guarantees the welfare of geese and ducks). The water-repellent hydrophilic fabric treatment protects against rain and the large hood collar, when fully closed, protects the face from snow and wind.
Developing the appearance of models, the designers were inspired by the images of hippies of the 70s and hip-hop stars of the 80s, for whom freedom in life and in ways of self-expression was of paramount importance. Comfy oversize clothes inherent to them then went beyond subcultures and forever entered the fashion closets of New York and London partygoers. Today, oversize, and with it comfort and recognizable style, is back on trend.