An unusual pop-up MONOCHROME™ (STATION) TOTAL PINK in the form of a subway car appeared in TSUM on the 4th floor.
Why a pop-up in the form of a subway car? In this case, the subway car is used primarily as a reference to the cultural identity of the capital. But, as we like to put messages between the lines, on top of that the subway car is used as a metaphor and symbolizes the rapid development of the brand. From the first days of MONOCHROME™, we've been blazing our own trail in fashion, according to the way new routes are laid underground, connecting cities and cultural centers.
PINK IS A NEW BLACK.
