Кампейны 05 августа 2020

Alyona Doletskaya for monochrome™

Star Alyona Doletskaya
Style Alisa Boha
Photographer Alyona Nikiforova
MUAH Maria Chepchugova

An icon of our time, a true selfmade woman - the incredible Alena Doletskaya

Going to the shoot with one of the main idols of modern fashion, a person whose influence in the industry can not be overestimated, we felt both excitement and inexpressible delight.

The shooting took place in the country house of Aliona Doletskaya. The same as herself, everything was unusual there - from the smallest household items and unique decor, to the architecture of the buildings and landscape design. Moreover, the format of work on the set was reminding long-awaited friendly meeting.

If days before somebody had said that one day Aliona Doletskaya would be the model for our advertising campaigns, furthermore that our idol would be posing on the roof of her own vintage Lincoln, we would have invented a time machine to speed up the approach of this moment.

According to our protagonist , she has been following the development of the Monochrome brand for a long time and she is fan of our products

One of Aliona's favorite wardrobe items is our premium Hoodie KARMA, which was presented in early 2019 and released in a limited edition. Now the unit is no longer found in the brand's catalog, but the KARMA color is one of the most popular in the palette.

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