Going to the shoot with one of the main idols of modern fashion, a person whose influence in the industry can not be overestimated, we felt both excitement and inexpressible delight.

If days before somebody had said that one day Aliona Doletskaya would be the model for our advertising campaigns, furthermore that our idol would be posing on the roof of her own vintage Lincoln, we would have invented a time machine to speed up the approach of this moment.

One of Aliona's favorite wardrobe items is our premium Hoodie KARMA, which was presented in early 2019 and released in a limited edition. Now the unit is no longer found in the brand's catalog, but the KARMA color is one of the most popular in the palette.